The Cleland Guide Service logo is designed to be both fun and professional, reflecting the nature of their family fishing charter business. The logo uses green (nature, excitement), black (professionalism), and white (balance) for a memorable design. A fishing rod incorporated into the logo cleverly depicts the service offered. The overall feel is inviting and perfect for families, while the black ensures it also appears professional, putting clients at ease. This logo effectively captures Cleland Guide Service's essence: a professional, family-oriented fishing adventure.