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What's
the process?

Moon & Stars Graphic

A logo and branding are crucial for any business, serving as a visual representation that defines your company's identity and communicates its values. Investing in a well-designed logo and brand identity can yield significant results.

Creating a logo and branding for your business is an investment in your company's long-term success. It helps you establish a clear identity, make a positive first impression, convey your brand's essence, and ultimately drive customer engagement and growth.

Evaluate 

To get started, please fill out the inquiry form. Once I receive your form, I will review your project and be in contact to discuss it further. I will assess whether my services align well with your project requirements. If I determine that we're a good fit to work together, you will receive a clarifying email outlining the project scope and a proposal for moving forward.

2

Contract & Kickoff Questionnaire

Upon signing the contract, you will receive an invoice for a 50% non-refundable retainer. This retainer is due within 7 days of contract acceptance. Work on your project will not begin until retainer payment has been received in full.

After the non-refundable retainer is paid, you will receive an email with a kickoff questionnaire to complete. You will also be asked to put together a mood board to communicate the overall vibe or feeling of your project. 

What is a mood board?

It is a collection of images, textures, color and text that is used to inspire and guide a creative project. 

The purpose: 

  • Establish a style direction 

  • Capture key colors and textures 

  • Inspire creative ideas

3

Discovery Call

Let's chat after you submit your questionnaire and mood board! We'll dive deep into your vision, goals, and target audience on a call, and I'll research further to ensure the design seamlessly aligns with your objectives. Before we get started, we'll have a final call to confirm everything and refine the project scope if needed.

4

Design

Based on our chats and research, I'll craft a design concept showcasing your brand's essence and personality in a PDF. Review it within 24 hours and share your thoughts! Your feedback helps me refine the concept to perfectly match your vision. We have 4 revisions included, so we can collaborate and ensure the final design wows you and captures your brand perfectly!

5

Approval

Upon completion of the project, you will receive an invoice for the remaining 50% balance. Once the final payment is received, the project files will be released to you.

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